Now, more than ever, you want a marketing plan. One that will catapult your company to the top of the minds and hearts of your prospective customer base. Without one in place your business will not thrive and grow. The economic downturn that we are undergoing is no excuse. People are still spending money and are in need of products and services. The question is, how are you going to make them spend their money on what you need to offer? Your marketing plan is the roadmap to getting them to do just that. At the very least, they will learn that you exist. And that's the first step to making the purchase.

Think of taking an extended road trip. You know where you are now and where you need to go. You've got a general idea of how to get there, so you just business roadmaps hop in your car and go. Are you going to arrive at your destination? Maybe, maybe not. The odds aren't great. Even if you do, it's pretty certain you will have spent a great deal of time getting lost, side-tracked, frustrated, spending more money and time getting there then was necessary. Does not sound like a very smart why of taking a road trip, does it? Especially when taking a little time and effort in creating a roadmap for how to get there is the alternate. Additionally, it makes the road trip more enjoyable and less stressful for all concerned.

One of the best ways to discover a great market with low competition is to get a good keyword research tool. These tools let you input a keyword or market, and then they come up with the search results you need to learn if it's a good niche or not.

The best thing is to make an interesting email with a link to a sales roadmaps page. There, the prospect will have all the information about your product, why they need your products or services, how much it costs and how they could purchase from you.

Do you know who Warren Buffet is? For those of you who don't, He's the smartest stock picker in history and the wealthiest investor in the world with a 20 plus billion dollar net worth - last time I checked. What if Warren Buffet himself were to call you, and tell you to sink every penny into a specific stock. He says he's invested a few hundred million of his own money and he feels the stock is a sure bet to double or even triple in value. What do you say to him? "Sorry Mr. Buffet, but I pick my stocks by throwing darts at the Wall Street Journal!" Would you listen to the master or continue to do things your own way?

The integrated sales funnel map contains a list of all the sub-products we need marketing roadmaps to develop and their due dates. In project speak it's called a program architecture document or a program roadmap.

Establish and build a written Procedure. Give it to your Homeowner in an easy narrative or checklist format. Assign a specific person on your staff to ensure the Homeowner understands the procedure and follows the System. Hold the Homeowner's hand if needed, provide professional advice and an understanding shoulder, but always make sure the course of action is followed. That's your responsibility as the leader of your organization.

Keep building and maintain marketing, and you will make money. Stay focused, and stick with a business roadmap blog model for a few months before trying something else. You will succeed, and you'll earn money for years to come.